Spotify debuts a revamped “live event feed” as concerts return

Live Nation NFT Photo credit: Jordan Conner

Spotify has officially reorganized its “Concert Hub” into a seemingly more integrated and accessible “Live Events Feed”, which management says will allow users to “discover all live events” taking place locally.

The Stockholm-based streaming service, which embraced paid live streams last year, detailed the new and improved live offering today. After highlighting the continued return of crowd-based entertainment and pointing out that “Spotify is here to help you find the perfect show,” the company’s announcement Message states that the “will help you make yourself even more aware of events that may interest you” feature.

Users can search and tap or click “Live Events” to access this feature, the landing page of which includes their location at the top. Fans can change this location if needed and the hub shows “recommended for you” shows followed by concerts that are “popular near you”.

Tapping or clicking an image of an upcoming concert, complete with date, day, time, venue, artist name, and artist photo, displays one in a tab for the current event.

From there, another tap or click will take all interested parties to an external platform (currently including “Ticketmaster, AXS, DICE, Eventbrite, See Tickets and more”, with “more” including Warner Music’s Songkick and its links to various ticketing options), through which season tickets can be purchased.

“Spotify earns affiliate commissions and / or commissions from selling tickets through this Live Events Hub,” reveals the resource, and the attempt to increase revenue represents a single component of the company’s plan to generate $ 100 billion a year. year over the next decade.

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Even in the long run, it will be interesting to see how the “Live Events Feed” fares against established players like Bandsintown and, separately, emerging alternatives to the ticket giants. Obviously, Spotify has many millions of music-loving monthly active users, with a substantial portion of these individuals presumably in the market for tickets on a regular basis.

In addition, Spotify’s product manager for live event discovery, Sam Sheridan, explained that the service plans to “work to further integrate event discovery directly into the app, through more advanced search tools, new playlist formats. or new integrations in key surfaces. “Additionally, an image included in the official release suggests that Spotify will email users about upcoming tour dates.

Noteworthy in conclusion is the discoverability potential (in terms of streaming and live alike) associated with the “Live Events Feed” for multi-artist shows.

Los Angeles-based Flogging Molly, for example, is currently touring with artists including The Interrupters, which has released a single titled “Jail bird” today. Interaction with a concert date on Flogging Molly’s Spotify profile or The Interrupters takes users to the ticket page described above, including a breakdown of the “lineup”, which identifies the headliner and links their music to that of the support groups.

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