Crypto company Blockchain.com will allow its users to claim free “.blockchain” domain names supported by Unstoppable Domains, the company announced on Friday. The new option was a potential challenge for the Ethereum Name Service.
Readable cryptographic addresses
According to the cryptocurrency exchange official blog post, the newly unveiled feature will allow 82 million registered users to own a .blockchain domain through the partnership with Unstoppable Domains. The latter is an NFT domain name provider and digital identity platform that works on domains tied to human-readable cryptographic addresses.
These new features may allow users to transact cryptocurrencies via cryptographic addresses with human-readable names. In the coming weeks, every Blockchain.com wallet user can request a free custom domain associated with their wallet. The .blockchain domain is an easy-to-remember cryptographic address that allows users to transfer resources without getting involved in a complex string of characters and digits.
“Instead of having to copy and paste long and complex wallet addresses like bc1qw508d6qejxtdg4y5r3zarvary0c5xw7kv8f3t4, you can just type in an easy to remember domain like john.blockchain.”
The news came as a further step up from the company’s previous announcement, supporting a variety of domain endings, including .x, .nft, .wallet, .coin, .bitcoin, .dao, and others. The new feature positioned the cryptocurrency firm as “the first company to have a branded top-level domain with Unstoppable Domains”.
Unstoppable Domains website indicate that each domain name is a NFT coined on Polygon which means it is unique and fully documented on the blockchain. It is also worth noting that some popular domain endings are on sale for $ 100,000 on the site.
An alternative to ens. et
Using the popular Ethereum Name Service (ENS), users can also customize domain names for their cryptographic addresses. In addition to Ethereum addresses, ENS also offers domains for cryptographic wallets, websites, content and hashes, with the ability to link your online metadata and addresses under a single nickname.
Due to the uniqueness of each ENS domain, natives of cryptocurrencies tended to bid for popular names, similar to people fighting for DNS names during the early days of the internet. Additionally, ENS users have to pay an annual fee of $ 5 for names longer than 5 characters on ENS apps.
Blockchain.com’s latest move offers users an alternative to ENS – the largest domain service in the industry now with over a million active accounts – as the company felt a human-readable address could further introduce cryptocurrency-related services. to a larger population.
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