Lurkit raises $ 2.7 million to power gaming influencer marketing globally

Lurkit’s platform allows gaming companies to obtain real-time, actionable information about the social performance of their games. Lurkit’s technology platform algorithmically analyzes and presents data from over 150,000 games and millions of live streams and video views on Twitch and YouTube continuously. Now the company is launching the paid sponsorship feature under the Quests ™ brand that also allows content creators to earn more.

Lurkit was founded as a project by the brothers Sam and Tom Niskanen in 2015. The couple have been an avid gamer since childhood and turned Lurkit into a company in 2019. Sam has extensive experience in marketing and sales technology and Tom is an engineer at heart. Since the platform’s launch in early 2021, it has connected over 800 gaming companies with tens of thousands of content creators across over 1000 campaigns.

  • Around the world, millions of content creators are working hard day and night to turn their passion for games into a source of income. Few grow up and most creators deserve so much more. With Quests we have a vision to balance the balance between content creators and gaming companies to allow creators to earn money on their terms while promoting the games they love. Gaming companies can now implement large-scale influencer marketing campaigns globally, he says Sam Niskanenco-founder and CEO.

To further expand the platform commercially, the company has increased $ 2.7 million by gaming industry investors VOID Interactive Ltd. and Behold Ventures.

  • Our broader vision is to democratize the industry and empower content creators and gaming companies alike. With this investment we will be able to take a giant step towards our North Star and are humbled by the trust our shareholders have in Lurkit, says Sam.
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Karl Magnus Troedsson, founding partner of Behold Ventures, is a gaming industry veteran who previously executive produced the Battlefield franchise, general manager and vice president of DICE and Electronic Arts. He says:

  • Lurkit’s unique ability to give their customers full control to identify and build their content creator communities is unlocking new creator-directed strategies. Brand and IP owners who wish to increase visibility and awareness can now efficiently create direct relationships with their ambassadors on a large scale.

Giulio Rodriquez is the CEO of VOID Interactive Ltd. He says:

  • From the moment we were introduced to Lurkit’s vision, what they have achieved and will continue to achieve, we knew it was a platform worth investing in. The latest launch of Quests is a prime example of crystallizing that vision and providing tools to enable both studios and content creators to get fair results, he says.

About Lurkit

Lurkit is a gaming platform for data-driven collaborations between content creators, game developers and publishers. Our mission is to provide the best ecosystem that connects all key gaming stakeholders for commercial and creative growth. Lurkit is based in Linköping e Stockholm, Sweden and currently employs 18 talents. Over 800 gaming companies, studios and publishers use the Lurkit platform.

About Ecco Ventures

Behold Ventures is a Scandinavian-based early stage venture capital fund focused on investing in startups in the video game industry. Founded in 2021 by veterans of the gaming industry Karl Magnus Troedsson, Martin Walfisz, Sigurlina Ingvarsdottir and Magnus Kenneby, Behold Ventures financially supports and strategically advises entrepreneurs during their first steps in starting their own business. The fund makes equity investments in startups led by ambitious and creative founders and is always on the lookout for teams who are absolutely determined to create the most amazing interactive entertainment experiences of tomorrow.

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About VOID Interactive

VOID Interactive is an Ireland-based global software development company that exists to deliver exceptional digital content for the video game and personal entertainment industry.

Read more on Lurkit Quest here


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